Cinematic interactivity

Traditionally cinema was one of the least interactive art forms. Not only if we look at interactivity behaviourally (whether a viewer can actually influence the structure of the text), but also psychologically - as Benjamin wrote in his Work of art essay, the cinema was substituting a series of shocks (a surrealist and dadaist technique) for the older contemplative stance that a visitor of a gallery was assumed to take. New media on the other hand enable interactivity even in this traditionally non-interactive art form. One of the simplest ways is by cutting the movie into pieces and allow the viewer to choose different paths, as is the case with the WaxWeb project.